Privacy Policy
Effective Date: 15th December, 2025
Last Updated: 15th December, 2025
Dextralabs (“Dextralabs”, “we”, “our”, or “us”) is committed to protecting your personal data and handling it with transparency and care. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you use dextralabs.com, interact with our team, or engage with our services.
It applies to all website visitors, potential and existing clients, partners, job applicants, and any individual who interacts with us through our online properties.
1. Who We Are
Dextralabs is an AI consulting and technology advisory firm operating across Singapore, the USA, and the UAE. We help organizations adopt and scale intelligent systems responsibly. Our contact details are available in the “Contact Us” section of this Policy.
2. What This Policy Covers
This Policy applies to:
- dextralabs.com and any sub-pages
- Contact and enquiry forms
- Newsletter signups and resource downloads
- Job application and recruitment channels
- Marketing communications
- Analytics and cookie-based tracking systems
It does not apply to websites or services we do not own or control.
3. Definitions
To keep things simple:
Personal Data refers to any information that identifies you or can be used to identify you.
Processing means any activity involving personal data, including collecting, storing, using, or sharing it.
Cookies are small files placed on your device to support website functionality and analytics.
Controller means the entity that determines why and how your data is processed, in this case, Dextralabs.
4. How We Collect Personal Data?
We collect personal information in three ways:
a. Information you provide directly
Examples include:
- Name, email, phone number, company, job title
- Details shared through contact, enquiry, or partnership request forms
- Newsletter signups
- Files submitted during job applications (CVs, portfolio links)
b. Information collected automatically
When you visit our website, we may collect:
- IP address, browser type, device information
- Pages visited, time spent, click patterns
- Approximate geographic location
- Cookies and tracking IDs
c. Information from third parties
Examples include:
- Analytics platforms
- Job platforms you use to apply
- CRM or marketing tools that support our forms
- Referral partners
5. Types of Personal Data We Collect
Depending on how you interact with us, we may collect:
- Identity information (name, role, company)
- Contact information (email, phone)
- Business information (industry, requirements, budgets if shared voluntarily)
- Employment data (CVs, LinkedIn profile links)
- Technical data (IP address, device identifiers, browser settings)
- Usage data (traffic patterns, interactions, preferences)
- Cookie data (as outlined in the Cookie Table below)
We do not intentionally collect sensitive personal information unless it is voluntarily submitted.
6. Why We Use Your Data (Purposes of Processing)
We process personal data for clear and legitimate reasons, including:
- Responding to enquiries and service requests
- Preparing proposals, assessments, or contracts
- Delivering AI consulting and related services
- Managing client relationships
- Sending industry updates and marketing communications (with consent where required)
- Improving our website performance and user experience
- Conducting analytics and measuring engagement
- Protecting our systems from fraud or misuse
- Meeting legal and compliance obligations
Where applicable, the legal bases include: consent, contract necessity, legitimate interests, and legal obligations.
7. Cookies and Tracking Technologies
Dextralabs uses cookies to support site functionality, improve performance, understand visitor behaviour, and measure marketing effectiveness. You can control cookies through your browser settings or through a cookie consent tool (if enabled on our site).
Cookie Categories:
- Necessary Cookies: Required for the website to function
- Performance/Analytics Cookies: Measure usage and behaviour
- Functional Cookies: Enhance user preferences
- Marketing Cookies: Support retargeting and ad measurement
Sample Cookie Table (illustrative)
| Cookie Name | Provider | Purpose | Expiry | Type |
| _ga | Google Analytics | Measures website usage and visitor behaviour | 13 months | Analytics |
| hubspotutk | HubSpot | Identifies users for form completion and analytics | 6 months | Marketing/Analytics |
| cf_bm | Cloudflare | Bot management and security protection | 30 minutes | Security |
| session_id | Dextralabs | Maintains active browser session | Session | Necessary |
Your final table should be updated after a full tag audit.
8. How We Share Personal Data
We do not sell personal data.
We may share your information with trusted third parties only when necessary, including:
- Service providers (e.g., hosting, analytics, CRM platforms)
- Professional advisers (e.g., legal, compliance, auditing)
- Recruitment service providers
- Cloud service infrastructure providers
- Payment or contractual partners (if relevant)
- Regulators or authorities where legally required
Whenever we engage external providers, we ensure appropriate confidentiality and data protection safeguards are in place.
9. Cross-Border Data Transfers
Dextralabs operates internationally, so your data may be processed in countries outside your location. When this happens, we rely on appropriate safeguards such as:
- Standard contractual clauses
- PDPA-approved transfer mechanisms
- Contractual commitments with service providers
- Data minimization and security controls
10. How Long We Keep Your Data
We retain personal information only for as long as necessary for the purposes stated in this Policy or as required by law.
Typical retention periods:
- Enquiry form submissions: up to 3 years
- Job applications: 12 months unless you request earlier deletion
- Analytics data: 12–26 months (depending on provider settings)
- Contractual or financial records: up to 7 years
When data is no longer needed, we delete or anonymize it.
11. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access your personal data
- Correct inaccurate or outdated information
- Withdraw consent
- Request deletion
- Request data portability (where applicable)
- Object to certain forms of processing
- Disable cookies
- Lodge a complaint with a data protection authority
To exercise your rights, contact us using the information provided below.
12. How We Protect Your Data
We use a combination of technical, administrative, and organizational security controls to safeguard personal information, including:
- Encrypted data transmission
- Secure hosting infrastructure
- Access controls and authentication
- Regular audits and monitoring
- Staff training on data confidentiality
- Incident response processes
While we work to protect your data, no digital environment is ever completely free of risk.
13. Data Breach Notification
If a data breach that affects your personal information occurs, we will notify you and relevant authorities in line with PDPA requirements and other applicable laws.
14. Use of Data in AI-Related Processes
Given our AI consulting work:
- Client data used for advisory or implementation projects is kept confidential.
- We do not use client data to train public AI models.
- Any AI tooling used internally follows strong data handling and access controls.
- If a project involves processing client data through an AI system, we clarify the method, purpose, scope, and safeguards in the project agreement.
15. Job Applicants
If you apply for a role at Dextralabs, we may collect:
- CVs, resumes, portfolios
- Interview notes
- Background verification information (where applicable)
Your data will only be used for recruitment purposes.
16. Links to Other Sites
Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites.
17. Changes to This Policy
We may update this Privacy Policy from time to time. When changes are made, the “Last Updated” date will be revised accordingly. Significant updates may be communicated more prominently.
18. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:
Dextralabs Privacy Team
Email: [email protected]
Address: [Dextra Labs Pte Ltd, 20 Cecil Street, #08-06 PLUS Singapore (049705)]
We will respond within a reasonable timeframe, typically within 30 days.
Processor & Service Provider Annex (Sample)
This annex lists the primary service providers we may use to process personal data.
| Provider | Purpose | Data Processed | Location | Link |
| AWS (Amazon Web Services) | Hosting, storage, infrastructure | Technical and operational data | Global | https://aws.amazon.com/privacy/ |
| HubSpot | CRM, newsletter distribution, form management | Contact data, marketing preferences | US/EU | https://legal.hubspot.com/privacy-policy |
| Google Analytics | Website analytics | Usage and device data | Global | https://policies.google.com/privacy |
| Cloudflare | Security, CDN, traffic optimization | IPs, browsing behaviours | Global | https://www.cloudflare.com/privacypolicy/ |
| LinkedIn (if tracking pixel used) | Marketing analytics | Cookie data | Global | https://www.linkedin.com/legal/privacy-policy |
Add or remove vendors once your tag audit is complete.
